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Old 23-07-2012, 23:07   #8
Whalley Red
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Re: Questions - your responses required please

Programmes:

Content 6/10 ... always looks professional these days, but reading the sections of interest would take no more than 5 minutes. Whenever I've bought/seen them, like macca said, they tend to have the same formula throughout, so I'd be buying them for memorabilia purposes only.

Availability ... only rarely am I not asked if I would like to buy one - normally in Crown car park - so not a problem in my experience.

Regularly buy a programme ... no. Maybe bought two last season at most. I think that they have lost their basic appeal to fans - I don't need it for match reports or player profiles or statistics or match previews as they are available on the fishy site or here or on sports news sites (and tv channels). There really is little in terms of content that is unique that would make me want to buy one regularly.

I remember Phil Terry's displays of his encyclopedic knowledge of non-league football and his serialisations in the programmes that made them very entertaining to read. But that was still in an age before the digital economy and that was an age when paper products had an audience and therefore a price that people would pay ... which then leads to your next question re: media format.

Website

After the game, I look for a written report first of all. Less so, if I had been at the game, but I always enjoy reading the report to see if I agree with the comments or if I hadn't been able to see something from the Clayton End. I then go here and read other people's impressions of the game.

Not particularly keen on the audio files, I much prefer the videos instead. I do like the fact that these tended to appear the day after the game as it gave a new reason to look back on the previous day's game.

In terms of video interviewees, managers tend to quite guarded in their interviews (apart from Ian Holloway), so I would prefer to see videos from the range of backroom staff and the players as well. But that is not just in terms of matchday interviews, there is the scope for using videos on the fishy site more regularly, for example, report from the treatment room, report from the directors or commercial staff or other non-playing backroom staff and, more importantly for me, more 'fun' interviews with the players such as those on Late Kick Off North West.

The only problem is that you can't charge for this content unlike programmes. However, it will help fans, hardcore and casual, feel much closer to the Club and its staff and players, and that should reap its own dividends.
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