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maccawozzagod · 29-08-2012, 15:16

the problem with advertising is that you can't do it as a one off, it just doesn't work. The power of advertising is at its best when it is a constant barrage. It becomes subliminal that you just automatically become attuned if the adverts are constantly at you. Last season we did the big advertising boards on a main road, fantastic - but it needs to be done again, and again, and ....

All promotions need to be the same and part of a wider campaign to bombard the public with information, rather than sporadic and off the cuff.

29-08-2012, 15:16	#58
maccawozzagod God Member Join Date: Sep 2005 Location: Red and White Fortnight Posts: 9,110 Liked: 1555 times Rep Power: 12676	Re: Ok people let's take stock for a minute. the problem with advertising is that you can't do it as a one off, it just doesn't work. The power of advertising is at its best when it is a constant barrage. It becomes subliminal that you just automatically become attuned if the adverts are constantly at you. Last season we did the big advertising boards on a main road, fantastic - but it needs to be done again, and again, and .... All promotions need to be the same and part of a wider campaign to bombard the public with information, rather than sporadic and off the cuff.