Quote:
Originally Posted by Mr T
marketing, lower prices, free admission, lamp post flyers; I do think we've done most of it on a "one off". However do we re-visit?
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therein lies the problem Mark (IMHO) Everything that has been done has been done on its own, there hasn't been anything done to back it up.
There needs to be a concerted effort made by all to push a particular campaign. Let the club agree the numbers and the fans will provide the manpower.
as a for example;
January sees Chesterfield on New Years Day and Dagenham and Wimbledon a week and three weeks later. The first would likely be a decent gate, bank holiday extras and prob 6-800 from Chesterfield, the other two wont bring 200 between them, its cold, dark and wet and folks have got post Christmas blues (and empty wallets) - this is the ideal time for any promotions.
- three games for £20
- free match ticket with every shirt sold (christmas presents?)
- bundles of tickets given as presents to local causes such as Maundy or old folks/childrens homes etc
- 11 home games left so half season ticket push
- january £5 a game (for everyone)
- £30 family ticket inc vouchers for butty vans
- get the newspaper and radio competitions rolling again
etc etc, just some ideas for a start off, but its got to be backed in every possible outlet, posters for shops, newspapers, websites, radio push, main road hoardings, double decker bus sponsored, trailer thing parked up somewhere.
Whilst all this is going on get the jelly tot smugglers pole dancing again, and get the fans out and about handing leaflets out.
Car stickers are a wonderfully cheap (relative) and VIRTUALLY PERMANENT source of advertising. Players, Officials and fans can picket EVERY supermarket in the borough handing them out to every trolley that leaves. Kids will put a building society sticker on their bedroom window just cos it sticks! If we could hand out a thousand car stickers that starts to ignite a massive subliminal message to the people of the area
A campaign has to be just that. Not a one off for a game that suddenly becomes big, it has to be part of an overall strategy. For my mind its either a christmas/new year push that might hopefully be impacted by a play off push or a january gazebo signing (we can't afford a 'marquee' signing) OR it needs to be a pre-season push with massive efforts made on season ticket sales and hyping the pre-season trash talk
If the club gives the nod to any sort of campaign then I'm sure that the OSC could co-ordinate a posse of fans to help with the push. Anything else such as gold bond agents and whatnot can be tacked on the back of a successful promotion