[Margaret Pilkington]

Mt feeling about these scare tactics is that very soon smokers become 'turned off' to these images.......they become, over time, much less effective.
People will only give up smoking if they want to...for themselves, not for any other reason.

It is, in a sense, like nagging a 12 year old to tidy his room...while ever you are nagging him, he won't do it...on principle, but maybe, just maybe once you give up - he goes and does it, because he wants to...rather than because you nagged him to do it