[Boeing Guy]

I could not agree more. Boeing say the aircraft should have 'a positive landing' according to the FCTM.
Speaking as a pilot, I was trying to explain in simple laymans terms, as others not in the industry may not understand the term.
Lots of pilots use the term banged in to describe a firm not hard landing, fly Ryanair and you will see

Boeing are trying something new, it is bound to have teething problems, just as the A380 has had.
Thr world needs more than one huge aircraft maker, it promotes competition.