Quote:
Originally Posted by Gordon Booth
I was using ASH figures because they're anti smoking so are unlikely to underestimate.
But, hey ho, if it's £5 billion it's still a £7 billion profit- not even the banks can match that profit ratio.
As you say, Margaret, people use the statistics which suit they're purpose.
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Yes, Gordon...I got that loud and clear. Ash is the least likely to underestimate the figures. It is just me with my cynical head on.......
I have looked at so many research studies for my work, and when you looked at the commissioners and what they wanted to portray....it always worked out that the figures proved what they wanted them to prove...but only because anything that was likely to disprove was excluded from the study by the criteria and questions.
It was a research scientist that told me always to look a bit deeper.