[shakermaker]

Wasn't the best advert, was it.

What I think is missing is a marketing agenda that does not follow the mould of other football clubs. The website, social media feeds, posters and fixture cards are all tools that are used by our bigger neighbours either side and to better effect because of their resources. If we continue to use the same marketing and promotion techniques as bigger clubs that neighbour us we will pale into insignificance purely due to this lack of resource and therefore end up with a stagnant or even decreasing level of support.

There are plenty of ways to market match day tickets by thinking outside of the box but the main theme has to be selling what is unique about our club, which I don't think we do enough of. We are a small, friendly, accessible football club that can offer a more personal football experience than larger arenas.

In my view we need to make it possible once more for Accrington Stanley to be a 'second club' to support. This weekend just gone, people who had derby tickets could have been offered reduced entry to the Saturday game for example.

Much more can be made of match days themselves to ensure a returning fanbase. Market families by creating a 'fan zone' in a sectioned off area of the car park aimed at young kids with the mascot running competitions or have a kickabout with some youth team players. Give the community trust more prominence here to bring their great work to the match day.

You can't always do more but you can always be different!