Quote:
Originally Posted by DtheP47
Ally Fogg in the Guardian asks the question, "Would we welcome an advert next Christmas showing a touching little scene between a Jewish child and a disabled child in Auschwitz, swapping gifts for Christmas and Hanukah on their way to the gas chambers?"
Flogging groceries using war is tasteless to me.
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The advert is something that you will either like or hate. I think it is a good piece of film, opportunistic it might be......it will give Sainsbury's a boost.......and the chocolate bar is flying off the shelves at an alarming rate and
all the proceeds are being given to charity(Royal British Legion)...so it can't all be bad.
When have adverts ever had to rely on good taste to be seen as successful?
It is doing what ads are meant to do. That is getting people to talk about it and take notice.