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Originally Posted by Doug
I take issue with Rindy on the point of free seats, it won’t work without widespread promotion, and if your going to spend money promoting free seats you loose out twice, the loss on the gate and the cost of promoting free seats. Much better to have a lower gate price coupled with other special events prior to the main game. If you’re going to spend money to promote something you need to recover your costs. A 2300 plus gate at £9.50 is always going to be better than 1300 at £12.50 and 6000 at ****** all won’t help anyone if they don’t come back the following week.
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Trust me, a loss leader does work if done properly. As for cost, in advertising a major promotion it can be kept to a mimimum, or better still free. Promotion was my job for seventeen years in London's fashion industry. I took a fusty old gentlemans shirtmakers, with an annual turnover of 500k to over six million in five years, all without spending a friggin' penny, as well as attracting younger trendier clients like Beckham and Eubank. All it takes is a couple of calls to the right tv station/newspapers if you have a story worth picking up on, which a free admission to our famous club would be.
Sometimes you have to loose a little to gain a lot.
Doug was it Saturday you came from the Fylde coast to Ossy Mills, but not the Interlink?
