[Madhatter]

Of course they do because weekend binge drinking is ingrained in the english as a way of life, they even go on special trips abroad to do it. Thats been bought about because this country has insisted on hanging on to archaic laws that told us we can only drink between certain hours.
Getting people to get away from the idea that the purpose of alcohol is just to get absolutely out of their mind will be a very difficult thing to do, but it's got to be done.
They need to start promoting it as a recreational drink, to be drunk sensibly at any time of the day, like a cup of tea, like they do abroad. Thats the manufacturers, suppliers, sellers, licencers, towns, councils.

Our pub trade needsd a new direction too, and this is the way to go, but it needs doing right. Just opening longer won't do the trick, but with other things it will work eventually.