[Tealeaf]

I can't be certain of the mathematics of a print run, but the bulk of the cost is in the setting up of the programme; the first 500 may well cost £500, i.e. £1.00 apiece with a face selling price of £2.50, whereas the next 500 may well only be a marginal 50p each, but will still sell at £2.50. Like 'owt else in business, you have to calculate the risk. Order 500 at a quid, sell 500 at £2.50, gross profit £750 quid; Order 1000, total cost £750; sell 750, gross profit £1125; sell 501, waste 499, gross profit £502.50. It's all about maximising profit - which goes to the club - rather than maximising revenue.