It's not all doom & gloom. Just look at the likes of Carlisle over the past 4/5 seasons. Each season they were fighting against relegation into the conference, now they're in the top half of League 1. Things have to be right on the pitch first. When things are going well, the fans won't mind standing in the rain cheering on the team. When the teams is doing well, more sponsors will come forward.
NOW THAT'S A POSSITIVE CATCH 22.
