Quote:
Originally Posted by Wynonie Harris
In my view, an in-town store will have limited sales potential, anyway. Instead, the club should be concentrating on developing the on-line store with a wider range of merchandise and much, much faster response times (judging from the number of complaints we see on here!). They should also be making greater use of ebay, not just for auction items, but for standard lines as "buy now" products, too.
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It would be interesting to get Lew's views on this from his current employers. We had a town centre store a couple of years ago. It didn't work and closed down. The club shop is packed on match days and I suspect not very busy during the week.. As far as I know they do a lot of sales online as many of our fans no longer live in the town. I think Wynonie may have it spot on.