It's a marketing ploy, so millions more will tune in next year to see the 'last ever Big Brother'.
I still love it, and care not a jot if the viewing figures are down to just under three million. It's still C4's most watched programme for a quarter of the year, and it's their biggest source of revenue.
Watching this years housemates, all media savvy, just adds to the enjoyment of watching their masks slip.
If after a fascinating decade BB does end after the next series, I shall be appearing at a crack in some curtains near you, to watch your lives unravel.
Failing that, and taking into account any police cautions, l shall stick a load of rats in a box...and watch them.
