It's a very good post but how do you get the floating fans to turn up. First and foremost the club needs to attract those floating fans from the borough itself. The best way of doing this is actually make the club a part of the community. Slagging them off as one particular chairman has done is not the most subtle way of doing that.
Part of that process of involving the local community is actually to form links with local businesses, community groups & schools. Do they do enough of that ?