Quote:
Originally Posted by shakermaker
I, like Wyn, do wish that representatives of the club would stop referring to Accrington Stanley FC as "the brand" and treating it as such. Obviously there's marketing that has to be done to keep Coley's kids in sweets but the main appeal of our club should centre around its tradition, history, stories and people. The town crest is part of that uniqueness; 'there's only one Accy Stanley', we sing. Let's keep it that way, please. Standardising, plasticising, commercialising... just ain't my bag.
Just be straight with us yon club folk, we've had enough for one season!
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I agree
Thanks for clarifying it but I still feel there are many more issues for club staff to get stuck into before "brand awareness" & the like....
Stanley's appeal is grass roots football, affordable, friendly, for all ages, with players who earn a working wage. An approachable manager & blinding community spirit & friends via football for life...
These aspects are the real issues that need sharpening & maintaining!