It's a "Chicken & Egg" syndrome and I can see both sides of the argument
The plus points of the database appear to be:
Datbase for the Club which I don't think exsisits outside season ticket holders
Direct info to your inbox?
Booking tickets in advance?
Shopping Facility linked to the Club Shop from the software
Marketing can be specifically targetted with offers
Ticketing Bundles can be perhaps offered in groups of three game, five games etc.
Disadvantages
Small Fan Base
Limited Numbers to target
Initial Outlay
Not everyone has web access or can be bothered
Walk on's may be put off by the price increase unless booking before hand
Both the advantages & disadvantages can probably be tackled from with the system which will be quicker, more effective and less labour intensive than without the system which may give the Club more time to be out & about in the Community spreading the word.
If it proves to pay for itself and brings in more punters and helps the Club become more proactive then I am Happy
