Quote:
Originally Posted by expatriate
Macca, your posts are very clear (and eloquent). would you be prepared and happy to go along to the club and chat to Rob and explain your views ?
Ilyas
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well yes and no to be honest. I'm not trying to be awkward but the prices are set and I can't see anybody going back on it with all the best will in the world.
My views are relatively plain and straightforward an don't particularly need any further explaining. Besides which I once had a very long and very constructive evening with Rob whilst I went through my ideas on the giving a shirt to every eleven year old in the borough. The meeting went very well and much was deliberated. The end result of which was that it was an idea that will certainly be expanded upon. 3 months later (after further legwork on my behalf) we released a new shirt mid season which entirely killed the idea dead. You were well aware of the idea and liked it as you had agreed to fund it. The idea never went ahead. Going to the club and spending any length of time discussing something just seems like a waste of both of our time.
The point of it all is that this club needs to re-connect with the borough. There are plentiful ideas out there but it needs to be as part of a wider strategy rather than one hit wonders. It's all well and good doing bits here and there but without a well thought strategy they will have little effect.
A lot can come down to you Ilyas. You are the man with the money. You are the man who has committed to propping us up in the short term.
I believe that by spending some in certain directions it could reap bigger dividends. One of those directions is by giving it away. Easy for e to say it's not my money, and people like our good friend Onymofo might well scoff at giving it away, but the club has asked for money for a long time and has always (for decades) been the poor relation in the borough. There are so many, many parallels with Stanley 2011, Stanley 1968, Stanley 1921 and Accrington 1893 that we have to change something in our approach or we will carry on going down the same well trodden path as history tells us.
I would be willing to discuss these sort of matters at any length and with anybody you please. I would also be willing to sit down with anybody anywhere in order to offer my views on a marketing strategy.
I offer my views not as a market analyst, or business graduate, but as somebody who identifies with every person on the street of Hyndburn who may or may not attend games for a whole host of reasons.