False advertising

jason · 30-03-2005, 09:39

KFC'S AD BURGER TOO BIG

A KFC commercial has been banned.

In the advert for the mini chicken fillet burger, a group of people stood at a railway station enjoying the food while one man asked if he could "have a bite".

A close-up shot of the burger in a woman's hands prompted viewers to complain that the real thing was much smaller than that seen on screen.

The ASA said: "One viewer thought the product was shown to be the size of a standard burger, another said the advertisement showed the burger to be at least twice its correct size."
Staff from the watchdog purchased three of the burgers from a KFC restaurant in London and ruled "there was a difference in the size and presentation to the advertised product".

KFC said the burgers on screen had been cooked in a KFC store that day and were within the "standard range of dimensions for the burger".

The woman in the advert may also have had small hands, it said, because all actors in the advert were holding the same-sized burger.

Banning the advert, the watchdog added: "Even though the product was called a mini chicken fillet burger, we do not think this was sufficient to alert consumers to the fact the product was smaller than appeared in the advertisement."

jason · 30-03-2005, 09:43

How many times do we get ripped off in this country??

Neil · 30-03-2005, 10:24

I think they are just the right size to eat while driving home with a monster sized varity family feast.

accymel · 30-03-2005, 11:13

Well having been in America [the sods to blame for the fast food craze] n been to their MD's it is a case of wysiwyg on the pictures n they are made out of proper beef not our flat processed stuff n does taste good n is filling unlike our sh*te never fills u except with crap n a rip off, u can eat out so cheaply over there n least quality - here seems to be crap quality for fast turnover.

luke orourke 1988 · 30-03-2005, 14:00

I work at k.f.c and i think that the mini fillet burger is good for £1 its a big enough size and for one pound i reckon thats good value although ive never tryed one.

Less · 30-03-2005, 14:08

Quote:

Originally Posted by luke orourke 1988

I work at k.f.c and i think that the mini fillet burger is good for £1 its a big enough size and for one pound i reckon thats good value although ive never tryed one.

The graduate with a Science degree asks, "Why does it work?"
The graduate with an Engineering degree asks, "How does it work?"
The graduate with an Accounting degree asks, "How much will it cost?"
The graduate with an Arts degree asks, "Do you want fries with that?"

Congratulations Luke on getting you degree!

luke orourke 1988 · 30-03-2005, 14:10

Quote:

Originally Posted by Less

The graduate with a Science degree asks, "Why does it work?"
The graduate with an Engineering degree asks, "How does it work?"
The graduate with an Accounting degree asks, "How much will it cost?"
The graduate with an Arts degree asks, "Do you want fries with that?"

Congratulations Luke on getting you degree!

1. im the cleaner there.

2. i don't even eat the food there

slinky · 30-03-2005, 14:16

I recall one time a couple of us had been to the cinema, and decided to go to BURGER KING. I was really hungry and thought ''mmmmm that burger on the board looks good and massive'' so I chose to have one of them. To my horror it was actually smaller than a cheese burger from MD'S. I was not happy

accymel · 30-03-2005, 14:16

Oh well that says it all"!!" Luke pmsl

Tinkerbelle · 30-03-2005, 14:20

I don't think it's only food TV has a way of making everything look bigger than it really is

!

slinky · 30-03-2005, 14:23

Quote:

Originally Posted by Tinkerbelle

I don't think it's only food TV has a way of making everything look bigger than it really is

!

No JORDONS are really that big tinks!!!!!!!!!!!

wayneyboy1942 · 30-03-2005, 14:24

Adverts can be misleading It's not just fast food, toys at christmas can be made to look really exciting,going back years some people at a place I worked at paid a fortune for slimming tea that was rubbish over £!0 a box!,Just think how powerful adverts are,kids can tell you what a logo is eg MD's KFC pepsi,coke etc at the age of about three!

slinky · 30-03-2005, 14:26

DOOO DOOO DOO DOO DOOO I'M LOVING IT!!!!!!!!!!!!!!!! sorry

accymel · 30-03-2005, 14:36

Well Jamie proved that last nite all the kids knew the advertising but they didnt know a leek when they saw one lol

Quote:

Originally Posted by wayneyboy1942

Adverts can be misleading It's not just fast food, toys at christmas can be made to look really exciting,going back years some people at a place I worked at paid a fortune for slimming tea that was rubbish over £!0 a box!,Just think how powerful adverts are,kids can tell you what a logo is eg MD's KFC pepsi,coke etc at the age of about three!

Tinkerbelle · 30-03-2005, 14:45

Quote:

Originally Posted by accystanmac

Well Jamie proved that last nite all the kids knew the advertising but they didnt know a leek when they saw one lol

I know what a leek is you have to ring a plumber to sort it out. Or it's when I start running the bath and think oh I'll just have a quick look what's going on on accyweb and then forget all about the bath