Sexist advertisement

[SamF]

Has anyone seen the latest Kinder Bueno advert ?

It consists of three women observing the rear of a male waiter as he attends another table. One of the aforementioned women then drop a spoon on the floor so that all of the women can proceed in leering at the man's rear as he bends over to pick it up.

Now I am the only person who thinks that if this was the other way around and it was three males dropping something so that the attractive female waitress could bend over so the males could do some sight seeing, that the advertisement would not be allowed to be broadcast as it is blatant sexism.

[garinda]

I've seen it, and didn't think it was offensive. I also wouldn't think it offensive if it was three men oggling a woman. Sexual politics have thankfully moved on over the last thirty or so years. Both sexes can be seen as predatory, which they can be, and it is tongue in cheek.

What I do think is sexist is Sheila's Wheels car insurance. That discriminates against men, and there would be an outcry if male only insurance was offered. I don't know how they manage to get away with it lawfully...besides the theme tune drives me mad.

[WillowTheWhisp]

It sounds about the same level as the 'diet Coke break' ads, bit tongue in cheek.

[mez]

that sheilas wheels one drives me nuts.

[SPUGGIE J]

I find it ammusing that the tables have been turned. Whats good for goose is good for the gander. Guy's would have a cheek if they complained after what women suffered in the past to sell to guy's.

[chav1]

sheilas wheels and diamond do seem to get away with murder , i wonder if an insurance company could get away with saying we will only insure whites or blacks ?

i think they get around it by saying you can have a man as a named driver but still if a company said we will insure only whites but you can have a black friend as a named driver it wouldnt go down too well

it may have somthing to do with this rubbish that women are better drivers but if a report came out saying black people were better drivers so a company didnt have to insure whites then again it still dosnt realy excuse the blatent discrimination

MrD works in insurance maybe he can enlighten us as to how they get away with it because if they can what is to stop shops from saying we dont want to serve blacks,whites , short people , tall peopel etc etc


as for teh origional topic these adverts have been done before years ago with teh coca cola window washer advert

[accymel]

Originally Posted by SPUGGIE J

I find it ammusing that the tables have been turned. Whats good for goose is good for the gander. Guy's would have a cheek if they complained after what women suffered in the past to sell to guy's.

Yeh thats true, nobody was allowed to complain then in them days it was a mans world so shut up was the attitude. Sheilas wheels is very annoying & tbh why cant they appeal to all rather than target one oooppppssss i never got round to burning me bra - i need it

[grego]

I dont think there's anything wrong with the advert and wouldn't mind if it was the other way round either, I hate all the pc stuff, it was great to watch Life on Mars last night for that very reason!

[tadah]

I agree but at the end of the day who cares really?

[Ianto.W.]

SamF, Now I am the only person who thinks that if this was the other way around and it was three males dropping something so that the attractive female waitress could bend over so the males could do some sight seeing, that the advertisement would not be allowed to be broadcast as it is blatant sexism.

It happens all the time in pub's and clubs, asking for a bottle on the bottom shelf etc, how do you think us old un's get good look at something good at our age.

[Neil]

Originally Posted by garinda

What I do think is sexist is Sheila's Wheels car insurance. That discriminates against men, and there would be an outcry if male only insurance was offered.

I thought you knew better Gary, you are a white male so you have no rights.

[garinda]

Originally Posted by Neil

I thought you knew better Gary, you are a white male so you have no rights.

Yes but being classed as 'disabled', as well as not being exclusively heterosexual, gives me two bonus point.

Oh and being pretty, that's three.

[SamF]

Originally Posted by Ianto.W.

It happens all the time in pub's and clubs, asking for a bottle on the bottom shelf etc, how do you think us old un's get good look at something good at our age.

Of course it happens, but that isn't really the point, the point I was making was if the roles were reversed there would be a much stronger opposition to the advert.

[garinda]

Originally Posted by SamF

Of course it happens, but that isn't really the point, the point I was making was if the roles were reversed there would be a much stronger opposition to the advert.

Well not on here, by the amount of people saying if the advertisment was reversed, they still wouldn't find it offensive.

Thirty years ago newagents and bookshops were paint bombed if they sold top shelf magazines, now very often it's women who own the publishing companies of the said magazines. Happily things have moved on.

[tadah]

Originally Posted by SamF

Of course it happens, but that isn't really the point, the point I was making was if the roles were reversed there would be a much stronger opposition to the advert.

Of course its the same point. Stop crying about it. Calm down dear its a commercial.