So there I was shopping, (nothing does my head in more than that)
I needed some soup, went to that corner of the store, yippee, soups on offer, 50p per can.
I decided I'd buy 4 cans at that price, after all cans could last years.
So rather than individual, I grabbed for what is called a family pack 4 cans the same size as the individuals but multipack. Life has lead me to believe that they would be even cheaper.
Then I noticed the price tag, £3.00 for for cans, without the need of a calculator I worked out that is a pound dearer.
There was a worker filling shelves nearby, I asked if perhaps there was a mistake on the multipack?
Oh no, the offer is only on individual tins not multipacks, I smiled, shook my head in resignation and took 4 individual cans.
Perhaps I should have taken the multipack? They do claim to be 10% cheaper than their opposition.
How much could I have claimed by showing they were 100% above the price of their own products?