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There's a lot of this going on on the Television these days, for some reason we not only have the programmes interrupted every 10 minutes by 5 minutes worth of adverts, we also get some company sponsoring whatever it is because they think it's something they have in common.
What I think would be more interesting would be if they didn't quite have such an obvious link but an interesting link instead, allow me to demonstrate:-
One born every minute, Sponsored by DUREX.
RAF recruitment sponsors Last of the summer wine.
Bosch DIY tools is proud to sponsor Accident A&E 24 hours
There must be more and they would make the breaks between programmes just a little more bearable.