Doing the sums roughly, and ignoring concessions to make it simple, it would have needed an extra 3000 fans on (and there isn't room) to bring in the same revenue on the night if the price had been halved, and an extra 1000 (unlikely?) if it had been dropped to £15. So on purely financial grounds the pricing decision was probably right
, though a cheaper ticket
might have attracted some newbies who
might have got hooked and provided more revenue in the future.
What they clearly got wrong
was not allowing season ticket holders to buy two (or three) tickets when they went on restricted sale, as these are the people most likely to drag their mates (as in friends
or other halves) along to a "big game", and that means they need to know they can sit next to them, so the tickets have to bought at the same time.
The business about moving season ticket holders without warning or apology is probably down to being taken by surprise by a "big game" turning up so early in the season without any contingency planning having been done
, so I would class that as regrettable but just about excusable.
Only my opinion - and god, I wish I'd made the effort to travel yesterday