Change of Crest

[rob]

just a very quick post to calm a few fears, we are currently looking at the way the club is branded with the aim of bringing everything together - at the moment we have literally hundreds of different logos, typefaces and images that go out under the club's banner. we want one identity, in much the same way you instantly recognise a tesco sign or a marks and spencers ad. to illustrate the point, at the moment there are over ten different versions of our crest floating around!

as part of this process we are looking to standardise the club crest as it is - which is of course that of the town of accrington - with one or two slight amendments with two aims:

1, adding the words 'accrington stanley' to the logo, for example by putting our crest in a circular frame. this means that it is instantly recognisable as the club crest, currently when only our crest is used this is not the case - see the backdrop of football league programmes on the tele or on any football league promotional material.

2, the amendment above will enable the club to register the logo as our own thus preventing anyone from using it without our permission.

hope this clears a few things up, and most importantly the full accrington crest that we all know and love with all its heritage and history will remain!

[cashman]

thanks fer clearing that up rob,

[maccawozzagod]

i've had issues getting badges made up as the 'stolen' town crest has more than the standard four colours that a basic cost will include. However, only a slight tinkering with the colours is required and I feel that this is probably the 'ten' different versions that Rob mentions. By all means standardise the colouring to a basic four colours, by all means standardise the wording in order to protect copyright, but by no means bastardise one of the reasons why most of us support Accrington Stanley - the clue is in the first word of our name. ALL football teams should sport the crest of the area they are from.

[Jimbo T Hornblower]

Omg, so its being changed because some numbnuts cant see it on the glass behind Maniche?!!

The position of it on that glass is bad anyway - changing our club crest just to show the letters Accrington Stanley FC or even changing it to just that, wont change the fact that it still wont be able to be seen for most of the show anyway because its positioned right next to Maniche's back/arm!

Thinking about it honestly, I dont think the town of Accy deserves Stanley to advertise their coat of arms all over the country and telly anyway, so a complete change which distances themselves from the town and creates our own brand is probably a good thing....

Wouldnt surprise me at all if someone said, ooo look at that lovely big meaningless red shrimp on that new badge - that must be a real good conversation piece, cant you just see people asking each other what does your badge mean? Whats the tale/history behind that lovely piece of artwork? Lets do the same people!!

Jimbo T blower

[sherry]

Oh heck Jimbo - the mind boggles at a "modern logo" that needs an accompanying booklet to explain its meaning!!!!!!!!!!!!!!!!!!!!!!!!!!!

[Jimbo T Hornblower]

Originally Posted by maccawozzagod

i've had issues getting badges made up as the 'stolen' town crest has more than the standard four colours that a basic cost will include. However, only a slight tinkering with the colours is required and I feel that this is probably the 'ten' different versions that Rob mentions. By all means standardise the colouring to a basic four colours, by all means standardise the wording in order to protect copyright, but by no means bastardise one of the reasons why most of us support Accrington Stanley - the clue is in the first word of our name. ALL football teams should sport the crest of the area they are from.

Rob - on the flip side, if we tinker with the colours to make them 4 to reduce costs, wouldnt that open things up for more reproduction? As it is now, if you really want to reproduce it, its a badge that will cost you for the pleasure and maybe that puts some 'reproducers' off doing it in its current form?

Jimbo T blower

[Wynonie Harris]

Originally Posted by rob

just a very quick post to calm a few fears, we are currently looking at the way the club is branded with the aim of bringing everything together - at the moment we have literally hundreds of different logos, typefaces and images that go out under the club's banner. we want one identity, in much the same way you instantly recognise a tesco sign or a marks and spencers ad. to illustrate the point, at the moment there are over ten different versions of our crest floating around!

as part of this process we are looking to standardise the club crest as it is - which is of course that of the town of accrington - with one or two slight amendments with two aims:

1, adding the words 'accrington stanley' to the logo, for example by putting our crest in a circular frame. this means that it is instantly recognisable as the club crest, currently when only our crest is used this is not the case - see the backdrop of football league programmes on the tele or on any football league promotional material.

2, the amendment above will enable the club to register the logo as our own thus preventing anyone from using it without our permission.

hope this clears a few things up, and most importantly the full accrington crest that we all know and love with all its heritage and history will remain!

Fair enough, Rob, sounds reasonable to me, especially point 2. Why couldn't the commercial department explain that properly in the first place instead of all the marketing babble about "imperviousness" etc?

[shakermaker]

I, like Wyn, do wish that representatives of the club would stop referring to Accrington Stanley FC as "the brand" and treating it as such. Obviously there's marketing that has to be done to keep Coley's kids in sweets but the main appeal of our club should centre around its tradition, history, stories and people. The town crest is part of that uniqueness; 'there's only one Accy Stanley', we sing. Let's keep it that way, please. Standardising, plasticising, commercialising... just ain't my bag.

Just be straight with us yon club folk, we've had enough for one season!

[VALAIRIAN]

Originally Posted by rob

just a very quick post to calm a few fears,.............

.....................hope this clears a few things up, and most importantly the full accrington crest that we all know and love with all its heritage and history will remain!

Cheers Rob, maybe should have been put like that in programme notes!!

[Willie Miller]

Originally Posted by shakermaker

I, like Wyn, do wish that representatives of the club would stop referring to Accrington Stanley FC as "the brand" and treating it as such. Obviously there's marketing that has to be done to keep Coley's kids in sweets but the main appeal of our club should centre around its tradition, history, stories and people. The town crest is part of that uniqueness; 'there's only one Accy Stanley', we sing. Let's keep it that way, please. Standardising, plasticising, commercialising... just ain't my bag.

Just be straight with us yon club folk, we've had enough for one season!

I agree

Thanks for clarifying it but I still feel there are many more issues for club staff to get stuck into before "brand awareness" & the like....

Stanley's appeal is grass roots football, affordable, friendly, for all ages, with players who earn a working wage. An approachable manager & blinding community spirit & friends via football for life...

These aspects are the real issues that need sharpening & maintaining!

[Outback Ozzy]

Originally Posted by Willie Miller

There are lots more pressing issues for anyone at our club to be working on

How about getting the Stewards to talk to fans like human beings for one......

Willie whilst I echo your sentiment, having been a steward, it would be nice if supporters treated them like human beings when they are asked to do something they do not like or do not want to do. A stewards work is a thankless task, because they tend to end up on the butt of supporters displeasure, when in truth it is the standard of officials or the team that is to blame.

[Wynonie Harris]

Originally Posted by Willie Miller

Stanley's appeal is grass roots football, affordable, friendly, for all ages, with players who earn a working wage. An approachable manager & blinding community spirit & friends via football for life...

Willie, I've been trying for years with varying degrees of success to explain what I love about Stanley. You've just done it perfectly. Cheers!

[Pendle Red]

I really do hate the word re-brand or rebranding and all it stands for

Keep it simple for the fans

If you want to produce glossy brochures for would be sponsors great word them as big as you like

For us priority should be:
Early Bird Season Ticket Prices for next season

Offers to bring family & friends along or links back to the Community, or even open it up to other season ticket holders of other Clubs for an odd Tuesday game where there is going to be little or no away support to help fill the ground with Home Support who might just come back.

There are just to many mixed messages eminating from the Club at the moment, one step at a time

[Stanleymad]

I agree with person who said its way too much change for one season, 2 kits and now crest changes is going some and agree that other areas of club stuff need attention or maintaining.
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[LongLostSon]

Haven't been back 'up home' since the Leicester City game. Have they re-branded the gents and pie sales outlet since ?