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Accrington Stanley Accrington Stanley forum. |
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10-01-2010, 09:05
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#31
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Senior Member+
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Re: Club shop
Posted via Mobile Device put a mobile bookies hut at the ground.
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10-01-2010, 11:20
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#32
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a multieloquent Mule
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Re: Club shop
Quote:
Originally Posted by Outback Ozzy
Can't be having these, its a no smoking ground don't you know.
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But how are you going to light your barby in the great British Summer ??
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10-01-2010, 11:23
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#33
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Coffin Dodger.
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Re: Club shop
Quote:
Originally Posted by DAV007
Posted via Mobile Device put a mobile bookies hut at the ground.
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apart from the rent how would that benifit stanley?
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10-01-2010, 11:59
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#34
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Re: Club shop
I've got a Stanley tankard but quite a few of my mates have pint glasses with their team's crest on in colour. A good talking point if you leave it at your local so it's up there on the shelf along with Everton, Man Utd Liverpool etc.
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10-01-2010, 12:07
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#35
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Re: Club shop
The problem is that many of the items mentioned in this thread require minimum orders to make the venture worthwhile. The bigger clubs can more or less guarantee that if they order a couple of hundred of something then they will sell them without question. Don't think Stanley can do that. Even if they sell enough to cover the costs, the rest are stuck in a stockroom and the venture is a waste of time.
I bet Lew's job is really frustrating. There are thousands of items out there that he probably thinks, 'they would be great'. The problem is getting them at the right price and more importantly the right quantity. Minimum orders are a pain in the backside
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10-01-2010, 12:18
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#36
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Re: Club shop
That is true LD, as you know, but they could also us their nous and utilise the stock into other outlets!!! OK, some of the sales from elsewhere would be robbing Peter, but most would be extra sales - I would have thought?? What do you think, as you have much more experience in this field!!?
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10-01-2010, 12:27
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#37
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Super Moderator
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Re: Club shop
One thing the club could do to boost sales is advertise more. Said this so many times over the last 20 years, but Accrington Stanley are in a uniquely fortunate position. A lot of people have us as their second club, or at least have an affection/interest in us and would like to have a Stanley souvenir. We should be advertising set sale items on Ebay, Amazon (you regularly see Stanley items from "unofficial" suppliers on both these outlets, so it must be worthwhile) and perhaps even taking ads in publications like "When Saturday Comes".
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10-01-2010, 12:28
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#38
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Re: Club shop
Quote:
Originally Posted by VALAIRIAN
That is true LD, as you know, but they could also us their nous and utilise the stock into other outlets!!! OK, some of the sales from elsewhere would be robbing Peter, but most would be extra sales - I would have thought?? What do you think, as you have much more experience in this field!!?
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No doubt other outlets would give the sales a chance to be increased. The Internet has to be the best option after the club shop, but that means the customer has to be confident they are going to get the goods and in good time.
I don't think those sales would be robbing Peter, just giving him an option to get them at his own convenience . At the end of the day as long as the sale is going back to the club with minimum outlay thats what matters.
I think the club do under-estimate the opportunist sale from non Stanley supporters and even non football supporters. As we have said before we do get people loking for a small memento/gift for their Stanley supporting friends/family. Those people are not going to make a special trip up to the club shop to spend a fiver.
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10-01-2010, 12:48
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#39
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Super Moderator
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Re: Club shop
Quote:
Originally Posted by lancsdave
I think the club do under-estimate the opportunist sale from non Stanley supporters and even non football supporters. As we have said before we do get people loking for a small memento/gift for their Stanley supporting friends/family. Those people are not going to make a special trip up to the club shop to spend a fiver.
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Nail...head...hit. So why do the club STILL not have an outlet in town??
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10-01-2010, 12:50
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#40
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God Member
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Re: Club shop
Quote:
Originally Posted by lancsdave
I think the club do under-estimate the opportunist sale from non Stanley supporters and even non football supporters. As we have said before we do get people loking for a small memento/gift for their Stanley supporting friends/family. Those people are not going to make a special trip up to the club shop to spend a fiver.
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Cheers, very good point!
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19 Years in the Football League
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10-01-2010, 14:00
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#41
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Senior Member
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Re: Club shop
also in the club shop i would like to see anti barrow bog roll
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10-01-2010, 14:55
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#42
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Re: Club shop
Rocket science it ain't, I have dealt with local, national & international suppliers for the last ten years with orders from those suppliers that vary from a few pounds up to Hundreds of Thousands of pounds.
One of the main things I pride myself on is that all suppliers are all treated the same, it can take a little while to build a procurement portfolio up but I would have thought the easiest way for the Club to look for new and possibly established items at the right price that other clubs are selling with no commitment is the internet.
Certain lines of T-shirt, sweatshirt, hoody lines could be produced through giftprint with the addded benefit of helping a local business and maybe using them as part of a town presence that would be mutually beneficial to both parties if is was ageeable for both
Simplest easiest no cost way to grab some media attention "New Merchandise Manager appeals for Local Supliers" and see what happens
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Last edited by Pendle Red; 10-01-2010 at 15:03.
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10-01-2010, 15:10
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#43
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Re: Club shop
Jack Barrett Signed box of dominoes
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10-01-2010, 16:46
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#44
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God Member
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Re: Club shop
Quote:
Originally Posted by Wynonie Harris
Nail...head...hit. So why do the club STILL not have an outlet in town??
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simple economics.
On its own there would be little or no commercial gain in doing something like this. It would have to staffed six days a week, heating and lighting, rates and rent. Approximate cost of £500 per week. So the shop would HAVE to make a thousand a week at 50% GP just to break even.
However, it would be possible to make more money than we do already just be virtue of having a presence. I would imagine the lottery would make a lot more if there was somewhere to go with your money. We would sell more stock, we would sell more tickets, we would probably increase away travel as well.
Its all ifs, buts and maybes though so would never happen.
Unless someone bought a shop for us and allowed us to use it rent free. The owner would benefit only from the bricks and mortar long term value of the building.
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10-01-2010, 17:14
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#45
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Super Moderator
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Re: Club shop
Quote:
Originally Posted by maccawozzagod
simple economics.
On its own there would be little or no commercial gain in doing something like this. It would have to staffed six days a week, heating and lighting, rates and rent. Approximate cost of £500 per week. So the shop would HAVE to make a thousand a week at 50% GP just to break even.
However, it would be possible to make more money than we do already just be virtue of having a presence. I would imagine the lottery would make a lot more if there was somewhere to go with your money. We would sell more stock, we would sell more tickets, we would probably increase away travel as well.
Its all ifs, buts and maybes though so would never happen.
Unless someone bought a shop for us and allowed us to use it rent free. The owner would benefit only from the bricks and mortar long term value of the building.
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Absolutely and utterly agree with you. To have a stand alone ASFC shop in town would not make commercial sense. So why the hell don't the club get talking to someone who might be willing to provide an outlet for Stanley merchandise in their shop in a mutually beneficial arrangement? A shop which already retails personalised garments and gifts? A shop owned by people who are sympathetic towards Stanley (provided they're treated well by the club)? A shop near the Whalley Road bus stop? The problem is, how could we possibly find anywhere like this?
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Last edited by Wynonie Harris; 10-01-2010 at 17:23.
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