Lets Stanley Be World Leaders

Pendle Red · 23-06-2007, 12:03

Here's an interesting proposal for Stanley , Surridge & Fraser Eagle regarding the New Kit and proposed "Mega Launch"! The launch for the kit now being delayed and hopefully launched into a blaze of publicity why not take the "Bull by the Horns" and Stanley speak to Surridgre & Fraser Eagle about contributing back £2 each for each shirt sold or put it another way reducing the price down from £40 to £36 coupled alongside the 10% discount would reduce the price down from £40 to £32 or in laymans terms 20%. We captured the nations spotlight last year with the Torquay game with T.V. coverage and national press headlines this could do the same again raise the profile of Stanley, Fraser Eagle and also Surridge I do not know what the cost of the finished shirt is etc. But if you work on the principle of selling 1,000 shirts a £2 reduction is £2000 which is probably money you would spend to advertise on Local Radio and for this you would probably recieve Mega Media Coverage if handled in the correct manner. At a time when Blackburn are cutting prices for season tickets and Burnley are offering the Premiership pledge it would be nice to see something being given back "nothing ventured nothing gained" Does anybody know of any other club that perhaps already does this?

Tin Monkey · 23-06-2007, 12:34

Maybe I'm being thick, but I don't understand what you are suggesting?

Where is this £2000 coming from? The manufacturer? Who would they be contributing it back to? The club? And then who is spending the £2000 on local radio?

I'm lost

lancsdave · 23-06-2007, 13:44

Quote:

Originally Posted by Pendle Red

would reduce the price down from £40 to £32 or in laymans terms 20%. Does anybody know of any other club that perhaps already does this?

Yes

Pendle Red · 23-06-2007, 15:26

Quote:

Originally Posted by Tin Monkey

Maybe I'm being thick, but I don't understand what you are suggesting?

Where is this £2000 coming from? The manufacturer? Who would they be contributing it back to? The club? And then who is spending the £2000 on local radio?

I'm lost

Based on the 1000 Tops the £2000 would come from both Kit Supplier & Kit Sponsor making £4000 total or 10%, they would give this to the Club, nobody is spending £2000 on local radio this was suggested in terms of promoting your product the best you would probably get for that sum would be an ad campaign on local radio rather than with this incentive you would be more likely to grab the national media spotlight and mega publicity for not a massive outlay.

lancsdave · 23-06-2007, 15:48

Quote:

Originally Posted by Pendle Red

you would be more likely to grab the national media spotlight and mega publicity for not a massive outlay.

On what basis ?

If your'e going to get mega publicity as a non-premiership club these days you have to do something really big. I've read this a few times and even discussed it with my Stanley housemate

and still can't see what it does to create national and mega publicity.

Pendle Red · 23-06-2007, 17:15

Quote:

Originally Posted by lancsdave

On what basis ?

If your'e going to get mega publicity as a non-premiership club these days you have to do something really big. I've read this a few times and even discussed it with my Stanley housemate

and still can't see what it does to create national and mega publicity.

We Created it last season with the Torquay game being made free admission I seem to remember it being on Television, Radio, Newspapers, Teletext and other clubs trying to follow a similar route to put bums on seats and it was as far as I know something that had never been done before. The Backburn price cut has caught on nationally unfortunately with the Burnley Premiership Pledge you have to outlay and hope you get promotion before this comes to fruition. With the suggestion for this proposal no matter how small you are breaking the mould and giving something back to the fans which is what the national press are clamouring for has got to be good publicity!!

Tin Monkey · 23-06-2007, 17:22

I still can't see a sponsor paying to have their name on the shirts, then giving £2 to the club for every shirt sold. It's like paying twice.

lancsdave · 23-06-2007, 17:27

The best publicity going would be to make the shirts affordable to more people in the first place. I daresay the markup is several hundred % on club shirts, and that applies to all clubs.

Pendle Red · 23-06-2007, 17:32

Quote:

Originally Posted by lancsdave

The best publicity going would be to make the shirts affordable to more people in the first place. I daresay the markup is several hundred % on club shirts, and that applies to all clubs.

I agree and this is exactly what this sets out to do!!
If this was one of the Top Premiership clubs doing this how big would it be then?

Outback Ozzy · 23-06-2007, 18:34

I would like to add my two-penneth. Wigan Athletic have just released a new shirt for the coming season and it is priced at £30. Mind you JJB is a helluva lot bigger in profile than Surridge and even 20,000 Wigan fans is a lot more sales than Accy are going to get this season. But has anyone said yet just how much the new shirts are going to be, or are we all assuming that because last years were £40, this years are going to be the same price?

lancsdave · 23-06-2007, 19:45

Quote:

Originally Posted by Pendle Red

I agree and this is exactly what this sets out to do!!
If this was one of the Top Premiership clubs doing this how big would it be then?

Honest truth ? I doubt it would make a line in the press unless they were halving the price of a shirt. Outback Ozzy said Wigan were going to sell their shirts at £30 which to my knowledge has not been big news except perhaps in Wigan.

At the Turf a season ticket holder gets a voucher to get 20% off a shirt, but it's been like that for a few years now.

Out of curiosity has anyone been in the club shop lately and noticed if they still have quite a few shirts left from last season ? I was in a few weeks ago and they seemed to have a lot which I thought was strange if they are having a new shirt this season.

Tin Monkey · 23-06-2007, 20:12

They were selling them off for £19 last week.

Pendle Red · 24-06-2007, 08:58

Quote:

Originally Posted by Outback Ozzy

I would like to add my two-penneth. Wigan Athletic have just released a new shirt for the coming season and it is priced at £30. Mind you JJB is a helluva lot bigger in profile than Surridge and even 20,000 Wigan fans is a lot more sales than Accy are going to get this season. But has anyone said yet just how much the new shirts are going to be, or are we all assuming that because last years were £40, this years are going to be the same price?

On JJB website home shirt for Wigan Home shirt is £35

LewCarroll · 28-06-2007, 16:32

We are currently looking into avenues to incorporate loyalty discount for merchandise, as and when I manage to install a proper EPOS system within the club that will be able to generate loyalty cards and supporters discount I will convey that message to you.

Hold tight supporter service is around the corner.

mab · 28-06-2007, 19:46

Quote:

Originally Posted by Outback Ozzy

I would like to add my two-penneth. Wigan Athletic have just released a new shirt for the coming season and it is priced at £30. Mind you JJB is a helluva lot bigger in profile than Surridge and even 20,000 Wigan fans is a lot more sales than Accy are going to get this season. But has anyone said yet just how much the new shirts are going to be, or are we all assuming that because last years were £40, this years are going to be the same price?

same as last seasons prices £30 ju £40 Adults