New Strip For Next Season - Page 5

LewCarroll · 28-06-2007, 16:45

Ah the new kit scenario.

When I came into the club I saw a potential to bring pride back into the town, hardly any kids in alley ways kicking footballs with a stanley kit on. I wanted to launch as early as the kit came in, put accrington stanley back on its townspeoples doorsteps. we agreed a date and looked to incorporate as much media coverage as our counterparts blackburn and burnley. If however 10 people turned up to buy one. Then for me thats ten people we would not have had. Gives me scope to push on for next year and aim for 40 or 50 say.

However the problem arose as a consultation, I believe that last year was a nightmare because we didn't have enough stock. From my last job, the idea of creating a mega event in town was to initially drive sales on day one, creating pride and loyalty within the supporters. But without guarantees of quantity it becomes a non starter.

We have to drive any launch through interest, the idea of a free preorder gives us feedback for the club for day one sales, plus it gives us a better database for us to communicate with you on these issues.

So I then took the descision to wait, until preorders are fulfilled.

maccawozzagod · 28-06-2007, 16:56

...and rightly so. Last season was a nightmare with it being only hours away from the first game and not enough shirts. Every season we should be aiming to have those shirts available BEFORE people start to go on holiday.

LewCarroll · 28-06-2007, 17:04

Yep I agree, again tho, since I started the campaign for a free preorder we are starting to sell out the first batch. My problem is that die hard fans like people on the message boards may have the apathy that it will be alright and just wander in.

I really want to succeed on this and so urge anyone who wants the new shirt ( which i may preview early next week. ) to whop a preorder down. This ain't advertising I just want people who don't already know they have a famous club on their doorstep to wake up and support us.

maccawozzagod · 28-06-2007, 17:18

If I knew what date it would in for then I would know if I will have the money!!

LewCarroll · 29-06-2007, 08:30

Certainly around the second week in July, I will post as soon as I can

Jimbo T Hornblower · 29-06-2007, 08:47

I dont know if its just me, but how can people pre-order something that they havent yet seen? What if they dont like it when it comes out? Perhaps a preview as suggested may increase the pre-orders?

Jimbo T

blower

AccyMad · 29-06-2007, 09:07

Quote:

Originally Posted by Jimbo T Hornblower

I dont know if its just me, but how can people pre-order something that they havent yet seen? What if they dont like it when it comes out? Perhaps a preview as suggested may increase the pre-orders?

Jimbo T

blower

You must've read my mind Jimbo - just what I was gonna post

JEFF · 29-06-2007, 12:41

Why can't there be a preview now, or even a picture on the website ? The club have obviously got the new strip in stock as the original launch was planned for Tuesday 26th June. It's not as though the launch was put back because the new strips had not arrived is it ?

Pendle Red · 29-06-2007, 12:56

Quote:

Originally Posted by JEFF

Why can't there be a preview now, or even a picture on the website ? The club have obviously got the new strip in stock as the original launch was planned for Tuesday 26th June. It's not as though the launch was put back because the new strips had not arrived is it ?

I suppose the simple answer to that is that if there is a cloak of secrecy surrounding it then more people will become curious to see what it looks like and will turn up on launch day!! Even better from a club point of view if ordered in batches of say 100 to launch sell out straight away rather than ordering masses in and taking months to shift get the money in straight away.(Quite Clever really)

LewCarroll · 29-06-2007, 15:48

Right okay, We are now just waiting on the word from our sponsor and getting ready to announce the date, what I can say is that I listened to what you have had to say, and it will be a saturday... Saturday very soon.

Pre-ordering the kit, like I said is something I'm used to in my past posts, It is free with no obligation, non at all, it justs rewards people who took the time to express interest in it, to have piece of mind that their kit will be there for them, in their size.

As regards to not showing it, yes I wanted to build an air of cloak and dagger stuff, of course. I want people to be excited by a launch event, I want people to talk about it, what it might be like. It's the one cool thing every two years that gets people talking.

But I will relent, there will be teasers going out early next week on the official site, I guarantee it, snaps of details you want to know.

Sorry if this upsets people, but I want anything commercial to be shrewd and impactful, I want accrington to be aware of its club.

maccawozzagod · 29-06-2007, 17:19

Quote:

Originally Posted by LewCarroll

It's the one cool thing every two years that gets people talking.

have you been on the moon for a while Lew? new kit every year for twelve I think now!

LewCarroll · 30-06-2007, 09:46

yeah my mistake, read every year not every two.

Oggy · 30-06-2007, 10:43

Quote:

Originally Posted by LewCarroll

As regards to not showing it, yes I wanted to build an air of cloak and dagger stuff, of course. I want people to be excited by a launch event, I want people to talk about it, what it might be like.

I'm thinking Red, numbers on back, and sponsors' names, beyond that we're moving into fashion IMO.

It would be nice if the 2nd strip didn't become mix and match for some games, as it did last year.