14-08-2006, 15:24
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#19
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God Member
Join Date: Jan 2004
Location: Paradise Lost
Posts: 7,220
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Re: Programme Sellers
I can't be certain of the mathematics of a print run, but the bulk of the cost is in the setting up of the programme; the first 500 may well cost £500, i.e. £1.00 apiece with a face selling price of £2.50, whereas the next 500 may well only be a marginal 50p each, but will still sell at £2.50. Like 'owt else in business, you have to calculate the risk. Order 500 at a quid, sell 500 at £2.50, gross profit £750 quid; Order 1000, total cost £750; sell 750, gross profit £1125; sell 501, waste 499, gross profit £502.50. It's all about maximising profit - which goes to the club - rather than maximising revenue.
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