we all have a favourite pub that we go to through pretty much thick and thin. Favourite bar staff come and go, landlords who give tick come and go, the guest beers change frequently and the prices go up but never come down. Sometimes a new regular may come and sit on your chair at the bar or a non-local may raid your bandit. BUt you still go back every day/week.
Now imagine if that same bar that you love so much put the prices up but stopped giving you beer for 105 minutes during the afternoon. Imagine if the slates blew off and the rain leaked in whilst the central heating also failed. No product, no shelter, no heat and no money in your pocket.....would you still go back every week?
The club needs to get more money off the people who do go. Sounds money grabbing but if you look at the fact that they are losing a hell of a lot of pre-match and halft time bar takings as well as the increase in wages but no increase in attendances then you see the point. The only money they are taking off us is £13/£15 and maybe a programme.
There should be an afternoon out and all your money going to the club.
There should be three bars (affiliated to each stand) and each should be different in ambience to the others. Every pint a Stanley fan has in another pub is a pint lost. 1000 fans having five pints in an afternoon is about four grand lost per match.
There should be a larger shop selling things other than just ASFC merchandise, big enough for a family of four to browse around whilst other customers are in.
The catering facilities should be a bit cheaper to encourage a higher turnover but more importantly they should be owned by the club. The deal was no doubt negotiated quite a while back but just charging a flat rent on a lucrative source of income is negative economy. I dont know what they charge in rent but if 500 people visit the vans and spend three quid each say then we have lost some more money. I bet away fans spend a fortune. Two pies and two bottles of coke cost eight pound at Chester and about £1.75 at ASDA. How do I tender for the next contract Eric?
Has anybody seen things to spend your money at other grounds that seem a good idea? Maybe a funfair on the car park just to really please Livingstone Road Residents committee.
Maybe we should have a designated family stand where any entertainment such as The Angels could perform directly in front of. The sound system, whilst better than last year is still bad. Every word needs to be crystal clear at the right volume. Getting to the ground early enough to guarantee your spot is very lonely with struggling sound for company.
Yes we need to brainwash the kids from young. Free tickets for under 10's when accompanied by an adult. Over 10 for a fiver (at the most),
Same price for pensioners or registered disabled. Students I would charge a little more for as it their choice to learn (
). And they could get jobs working in our bars to pay for the admission.
Season tickets should be a real incentive. 20% off the cost of attending all the matches (£239 this year). Kids should be an absolute maximum charge at £50. There is no way on this planet that we, as the smallest and least successfull (in terms of football league standing) should be outpriced by either Blackburn or Burnley. They are our competition and we cannot sell an inferior product for more money than they do. To any age group.
Finally, and most importantly, we must, must, must look after the existing fan. We have waited patiently (ish) for too long for a roof over at least one end. We have no hope of retaining a large number of new fans without it. Dry and warm go hand in hand with comfort, wet and cold go hand in hand with miserable. Also it goes without saying that the Ultras would ensure that the Clayton End rock like no other ground at our level if you keep the noise in!
Yes Kitchener I agree with you that most businessmen would be more than happy with a 10% increase in turnover year on year and viewing it from that angle then we are already really successfull. However, if anybody at the club starts to think that the margins are getting too tight then what are they going to squeeze next for extra revenue? Where could they cut back?
As far as the success of the team is concerned I dont care if we go back to the Conference next year, or the Unibond the year after, because I'll still be there. But, I would rather be at the top of this league under a roof as part of a fervent swaying full capacity crowd.