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29-03-2008, 09:35
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#1
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The cost of our poor home record?
I was looking at some statistics the other day and they do make some interesting reading.
Last season we averaged gates of 2260, which we considered ok I'm sure. However, this season the average gate has dropped to 1623, which is a decrease of 28.2%.
Not only is that a lot of missing fans, but that is also a serious amount of money to lose. I know we haven't had to same numbers of away fans coming as we did last season (new ground syndrome), but surely it's also the cost of our poor home record and performances?
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29-03-2008, 09:43
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#2
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Re: The cost of our poor home record?
Not only that.
Can we rely on having a pretty good away record like we have had this season next season and each season? I do not think so.
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29-03-2008, 10:03
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#3
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Re: The cost of our poor home record?
Surely the last season's average is boosted by the 4000+ for the free Torquay match? If that fixture had been all pay, the gate would have been around 1500-1600, thus reducing the average quite considerably?
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29-03-2008, 10:19
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#4
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Re: The cost of our poor home record?
Quote:
Originally Posted by Wynonie Harris
Surely the last season's average is boosted by the 4000+ for the free Torquay match? If that fixture had been all pay, the gate would have been around 1500-1600, thus reducing the average quite considerably?
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Good point. But the reduction would only have been about 100 per match which means that TM's observations are still valid.
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29-03-2008, 10:51
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#5
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Re: The cost of our poor home record?
Is that all? I thought it would be more than that but I couldn't work it out, as I'm innumerate! Quite worrying really.
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29-03-2008, 11:04
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#6
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Re: The cost of our poor home record?
You're quite right Wynonie I hadn't taken the large Torquay gate into account, but as Mike says, it doesn't make an enormous amount of difference (less than 120 per match).
We aren't the only ones to be losing out of course, although L2 attendances are up on average by 2.2% compare to last year. See here for the full figures:
http://www.tonykempster.co.uk/attcomp.htm
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29-03-2008, 11:43
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#7
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Re: The cost of our poor home record?
Out of all relegated teams only these have increased gates.
Leeds up 20.6%
Bradford up 58.1%
Torquay up 25.9%
And out of all promoted teams only these have dropped gates.
Swindon down 2.7%
Hartlepool down 11.7%
I think we can assume that ticket prices do play a big part in the numbers that will or will not go to a game.
Teams in our area
Blackburn up 9.8%
Burnley up 4.6%
Rochdale up 2.2%
Bury down 6.1%
Accy down 28.2%
We seem to be way outside the average, and seeing as our prices didn`t go up you can only assume that the poor home form has had a lot to do with poor numbers.
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29-03-2008, 12:57
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#8
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Re: The cost of our poor home record?
The figure's are very dissapointing for everyone concerned...
But the fact remains "we dont have a marketing department" or a commercial department...
We wont win back old fans to watch us lose..
We wont attract new fans if we dont work at it...
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29-03-2008, 13:07
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#9
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Re: The cost of our poor home record?
Quote:
Originally Posted by Haz66
Teams in our area
Blackburn up 9.8%
Burnley up 4.6%
Rochdale up 2.2%
Bury down 6.1%
Accy down 28.2%
We seem to be way outside the average, and seeing as our prices didn`t go up you can only assume that the poor home form has had a lot to do with poor numbers.
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Looks good on paper for the top 2 but in reality Blackburn were boosted by cheap season ticket prices subsidised by Sky and Burnley had 3 games where the attendance was several thousand up on what it should have been due to all season ticket holders being given 2 free tickets each for each game.
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29-03-2008, 13:16
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#10
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God Member
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Re: The cost of our poor home record?
Last season we won 10 home L2 games and had some good home cup wins.....
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29-03-2008, 13:48
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#11
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Re: The cost of our poor home record?
Quote:
Originally Posted by Give us the old gree
The figure's are very dissapointing for everyone concerned...
But the fact remains "we dont have a marketing department" or a commercial department...
We wont win back old fans to watch us lose..
We wont attract new fans if we dont work at it...
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I think TM is correct in saying that Home performances have had an adverse effect on the Home gates!
We do have a Commercial Department with David and one that work's very hard to maximise what can be done on very limited resources.
Maybe with the advent of the New Season Ticket prices which will bring new people coming on to watch and more importantly money coming into the Club at the right time which is before the Season starts, New people on the Board , a new Stand to come which can open up lots more avenues of revenue there is perhaps an awakening of the sense that things don't just drop into your lap, resource has to be put in to maximise every department within the Club from Top to Bottom at this level to net back success on & off the field.
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29-03-2008, 14:20
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#12
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Re: The cost of our poor home record?
The Wrexham game was the classic example of good gates going bad with the bad display on the pitch, killed the friday night thing too, think thats the one that sticks the most on the floater/new fans mind after that night
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29-03-2008, 15:19
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#13
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Re: The cost of our poor home record?
the 'commercial' dept runs reasonably well and puts in a lot of effort with only limited reward. However we do not have marketing budget Pendle therefore have no department.
The new season ticket prices are excellent but what if anything will be done about pushing those prices during the April only offer?
£60 for students is a gimme and we should make a bit via the bars from them but has anybody been to the student union to put up a poster? or in the various mosher bars they tend to go in?
you can't rely on people reading it in the paper.
Again, thats not a knock per se but a general observation of how it is.
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29-03-2008, 17:53
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#14
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Re: The cost of our poor home record?
I note that despite the 'zillions' of owners,EBBSFLEET UNITEDs average is down by over 10%
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29-03-2008, 18:22
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#15
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Re: The cost of our poor home record?
[quote=maccawozzagod;553691]the 'commercial' dept runs reasonably well and puts in a lot of effort with only limited reward. However we do not have marketing budget Pendle therefore have no department.
Hence Why in my comments I put "resource has to be put in to maximise every department within the Club from Top to Bottom at this level to net back success on & off the field. "
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